SAVING MONEY ON COLOR PRINTING
It’s a proven fact that C O L O R   SELLS and will enhance your printed message but often times we see folks throw their money away by making choices that don't make economic or aesthetic sense. There are ways to save money on color printing and we can help!

• DON’T USE A PMS COLOR-MATCH WHEN A STANDARD COLOR WILL DO
  Often times, a standard ink color will suffice on advertising pieces and will save you money. Pantone (PMS) color-matched inks require mixing and incur an additional charge. Unless you find it necessary to have your piece match existing stationery or other printed corporate material, ask to see our standard ink colors before specifying a PMS color match.

• DON’T SELECT A METALLIC INK ON AN UNCOATED STOCK
  Metallic colors such as gold, copper or silver won’t have the “pop” you expect when printed on bond, offset or uncoated text papers. In order to have the sparkle you expect with metallic colors, ideally they should be printed on coated sheets, either gloss or matte finish. When using uncoated stock, the best way to make those colors stand out is to use hot-foil stamping. While the process is a bit more expensive, it will certainly make your stationery or other printed piece stand out from the rest!

• REMEMBER THAT PRINTING INKS HAVE TRANSPARENT PROPERTIES
  Some of the base color of the printing stock will always show through and the darker the stock, the darker your ink will appear. Avoid obvious problem combinations like light blue on yellow (it will appear green) or dark blue on gold (it looks black).

• CONSIDER PRE-PRINTED SHELLS OR MASTERS TO SAVE MONEY
  If you have a business card design or perhaps a regular newsletter that either has close color registration or simply a black imprint which is the only copy that changes, you’ll save money by having us pre-print masters for those jobs and storing them for later imprint. Each time you print a colored ink, there is a press washup charge. As an example, if you print a monthly or bi-monthly newsletter in black and red, have enough red “shells” printed for the entire year. Not only will you save money since you won’t incur additional washups, you’ll also save time since only one color will need to be printed instead of two!

• TRY TO “GANG” ALL YOUR JOBS OF THE SAME COLOR
  Some printers will charge you a washup for each and every job you print. If we print two or more jobs of the same color at the same time, we only charge the washup fee once. So, if you have letterhead AND envelopes printed in green, order them both at the same time whenever possible instead of a week or so apart to save money.